585 752 1235 alexz@highlandwealthadvisory.com70 Linden Oaks, Rochester, New York 14625

OUR TOOLS

Charles Schwab & Company, Inc. is our custodian of choice, so that’s where your assets are held. We chose Charles Schwab because they provide a comprehensive set of high-quality investment options at some of the lowest costs in the industry and are supported by a solid research team that is available to answer your (and our) questions. Not coincidentally, this is also why they are one of the most popular choices for independent Registered Investment Advisors (RIA)

Your Charles Schwab accounts have a secure log in, and you can access them either directly or through the client portal in the menu at the top of the page.

Morningstar is our main source of research data for determining where to make your investments. They are one of the leading providers of independent investment research in North America, Europe, Australia and Asia, covering a wide range of investment offerings. They provide the depth of research we need to evaluate investment options and identify the best performing instruments in your target segments.

MoneyGuidePro is the software we use for building your financial plan. We chose this program because it automates many functions and calculations, while leaving plenty of room for us to account for your unique circumstances. We’re not alone in choosing this financial planning tool. According to the 2017 Financial Planning Magazine Tech Survey, MoneyGuidePro is the industry’s leading financial software planning tool.

Our own portfolio performance software is what we use to analyze your portfolio’s performance, because it includes some capabilities that aren’t available in off-the-shelf packages. A key one is that, while most portfolio performance software compare performance to a few market standards, such as the S&P 500, we compare performance to benchmarks in the same market space. That means we can have a more finely tuned view of your portfolio’s performance.